Founder
Rob Goehring
FOUNDER · CEO · ADVISOR
Rob Goehring is a serial entrepreneur, AI strategist, ecosystem builder, and
executive advisor with more than 25 years of experience across software, SaaS,
fintech, cybersecurity, and artificial intelligence.
He works at the intersection of applied AI, commercialization, and ecosystem
development — helping enterprises operationalize AI, supporting startups
through scaling and go-to-market, and partnering with government and industry
on the strategy and infrastructure required to build a competitive AI economy.
His current operating roles include Founder & CEO of Wisr AI,
Executive Director of the AI Network of BC,
and Founding Director of the AI Chief Executive Council
at BC Tech Association.
01 — Early Technology Leadership
Twenty-five years operating across SaaS, fintech, telecom, and AI — with a track
record of taking technology products from early concept through commercialization,
revenue scaling, and category leadership. Early career roles spanned engineering
leadership, product strategy, and executive operations across multiple high-growth
technology businesses.
02 — AI & Emerging Technology
Operating focus on AI transformation, applied AI, agentic AI, risk intelligence,
and startup scaling. Builds practical, executive-grade strategy for enterprises
moving past experimentation, and for AI-native companies preparing to scale.
Current operating company, Wisr AI, focuses on agentic AI for risk and intelligence.
03 — Ecosystem Leadership
Leads two of British Columbia's most influential AI ecosystem initiatives — the
AI Network of BC (executive director) and the
AI Chief Executive Council at BC Tech Association
(founding director). Actively engaged in Canada's national AI strategy
conversation, supporting commercialization, economic development, and ecosystem
growth.
04 — Advisory & Strategic Work
Trusted advisor and executive strategist to enterprise leadership teams, AI
founders, investors, and public sector organizations. Connector between
innovation, policy, and commercialization — translating fast-moving technology
shifts into operating and investment decisions.