Executive AI Advisory
Strategic guidance for executives and leadership teams navigating AI transformation.
CATALYST VENTURES · Strategic AI Advisory
Building the Future
of Applied AI.
Catalyst Ventures helps enterprises, startups, investors, and public sector organizations navigate AI transformation through strategic advisory, ecosystem leadership, commercialization support, and executive guidance.
Active across the Canadian & international AI ecosystem
AI Network of BC
BC Tech
Web Summit
ALL IN
Innovate BC
Northeastern University
Wisr AI
Vancouver AI Summit
Why Catalyst
Strategic AI leadership for a rapidly changing world.
Catalyst Ventures was founded to help organizations move beyond AI experimentation and toward meaningful business transformation.
Led by entrepreneur and AI ecosystem leader Rob Goehring, Catalyst Ventures brings together deep experience across artificial intelligence, commercialization, startup growth, ecosystem development, executive advisory, and emerging technology strategy.
From enterprise AI adoption and responsible AI frameworks to startup scaling and national ecosystem initiatives, Catalyst Ventures works with organizations looking to build practical, scalable, and commercially viable AI strategies.
Read more about the firm →What we do
Six practice areas. One operating principle.
AI Commercialization Strategy
Helping startups and technology companies position, scale, and commercialize AI solutions.
AI Ecosystem Development
Building innovation ecosystems, partnerships, industry collaborations, and economic development initiatives.
Responsible & Applied AI
Practical frameworks for governance, adoption, risk, and organizational readiness.
Speaking & Executive Briefings
Keynotes, panels, workshops, and strategic sessions for leadership teams and industry events.
Market & Innovation Strategy
Navigating emerging technology trends, partnerships, investment landscapes, and go-to-market opportunities.
Areas of Expertise
Deep across the full applied AI stack.
Twelve practice domains spanning enterprise transformation, commercialization, public sector strategy, and emerging technology — informed by decades of operating experience and active ecosystem leadership.
01Applied AI Strategy
02Agentic AI
03AI Adoption & Transformation
04AI Ecosystem Development
05Commercialization & GTM
06AI Policy & Economic Development
07Responsible AI
08Cybersecurity & AI Risk
09Startup Scaling
10Emerging Technology Strategy
11Executive Advisory
12Public / Private Collaboration
Leadership
Rob Goehring.
Entrepreneur, strategist, ecosystem builder.
Rob is a serial entrepreneur, AI strategist, ecosystem builder, and executive advisor with more than 25 years of experience across software, SaaS, fintech, cybersecurity, and artificial intelligence.
He is the founder and CEO of Wisr AI, Executive Director of the AI Network of BC, and Founding Director of the AI Chief Executive Council at BC Tech Association.
Rob works with organizations across industry, government, and the innovation ecosystem to accelerate AI adoption, commercialization, ecosystem growth, and strategic transformation.
Speaking & Industry Engagement
Shaping the conversation on applied AI.
Catalyst Ventures regularly contributes to industry conversations around artificial intelligence, commercialization, responsible AI, ecosystem growth, cybersecurity, and emerging technology strategy.
Book Rob for a KeynoteFeatured Topics
- The Future of Applied AI
- Agentic AI & Digital Workforces
- AI Adoption for Enterprises
- Responsible AI & Governance
- AI Ecosystem Development
- AI & Economic Competitiveness
- Cybersecurity & AI Risk
- Commercialization & Scaling AI
- Canada's AI Opportunity
Insights & Perspectives
Field notes from the AI frontier.
Moving Beyond Pilots: A Framework for Enterprise AI Adoption
The four organizational gates every transformation program quietly fails at — and how to design through them.
Read perspective →Why Most AI Startups Misprice the GTM Problem
Product-market fit in AI looks different. A field guide for founders raising their next round.
Read perspective →Canada's Sovereign AI Window — and How to Use It
Sovereign infrastructure, applied AI talent, and the economic case for moving in the next 24 months.
Read perspective →Let's get to work